Unlocking North Vancouver History

Building a Vancouver Icon: The Lions Gate Bridge

West Vancouver Newspaper

Businesses independently took advantage of the new bridge as a way to promote sales. The hyperbolic copy in the upper left of this full-page furniture-store advertisement reveals a pervasive imperial pride in the bridge and its significant economic impact on the whole city. It reads, in part:

“Here’s to the Majestic Span that forever binds the Queen of Pacific Cities to the fairest though youngest of her suburban daughters. We share your pride in being served by one of the Empire’s most beautiful bridges. West Vancouver is now within twelve minutes of the Centre of our great City. Keeping pace with the general progress our great store of five huge floors of 42,000 square feet (3,900 m2) of floor space is situated in the heart of the retail business section … and is stocked with all the newest and most-wanted styles of modern and period furniture.”

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WHAT
This was a full-page ad in a supplement to the weekly West Vancouver News placed by the William Worrall Furniture Store in Vancouver.

WHERE
The store was located at 939 Granville Street. The company specifically solicited customers to come downtown from West and North Vancouver via the new bridge.

WHEN
This supplement was part of the November 24, 1938, issue of the weekly West Vancouver News.

WHO
Well-known businessman William Worrall emigrated from England in about 1912 and ran a retail furniture store at a series of locations on Vancouver’s Granville Street. He died in 1968.

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